Published:
May 05, 2025
Category:
Salesforce Marketing Cloud
Client Location:
United States
Client Overview :
T he University of California, Los Angeles (UCLA) is one of the most prestigious public research universities in the world, known for its academic excellence, innovation, and diverse student community. With a vast network of departments and programs, UCLA engages with EvoqTech to implement Salesforce Marketing Cloud UCLA engagement strategies—automating outreach and improving personalization across departments. The university is committed to delivering personalized and impactful communication that supports student success, academic progress, and lifelong alumni relationships.
To strengthen student engagement and unify their outreach strategy, UCLA sought to streamline its fragmented communication systems and eliminate manual processes that delayed interactions. The university’s goal was to create a data-driven, automated, and personalized engagement model to improve student experiences across departments and life stages.
“Unify communication systems, enhance personalization, and automate student engagement across departments to improve retention, participation, and satisfaction.”
– business needs
Technical Contribution :
- Implemented Salesforce Marketing Cloud (SFMC) with multi-unit business architecture to serve distinct university functions—admissions, student affairs, academic departments, and alumni relations.
- Developed automated student journeys using Journey Builder, including:
Admissions & Onboarding: Nurture campaigns for application updates, financial aid reminders, and tour invites.
Academic Progress: Automated alerts for enrollment deadlines, grades, and faculty updates.
Event Management: Custom reminders and invitations for events, career fairs, and workshops.
Alumni Engagement: Targeted campaigns for fundraising, reunions, and mentoring initiatives. - Enabled advanced segmentation using real-time demographic and behavioral data to power personalized messaging.
- Integrated Salesforce Einstein AI to optimize subject lines, delivery timing, and message content for higher engagement.
- Deployed Automation Studio for follow-ups, reminders, and feedback collection, significantly reducing manual workload.
- Designed custom email and SMS templates using Email Studio for targeted outreach across channels.
Benefit Delivered :
- With Salesforce Marketing Cloud UCLA solution, student engagement rose significantly through automation, real-time insights, and personalized communication journeys. Automated and personalized journeys dramatically improved communication relevance and timing, leading to higher engagement and participation. Centralized data and reduced manual effort allowed university staff to focus on strategic initiatives, while real-time insights enabled better decision-making and campaign optimization.
