Published:
May 12, 2025
Category:
Salesforce Marketing Cloud
Client location:
United States
Client Overview :
T
he client is a thriving family-owned pizza restaurant chain operating 12 locations across two cities, generating $18 million in annual revenue. Known for its authentic recipes, strong community presence, and fast-casual dining experience, the restaurant serves over 25,000 loyal customers across dine-in, takeout, and delivery channels. Their business peaks during lunch and dinner rushes, where consistency and customer satisfaction are key.
As the restaurant expanded, they faced increased competition and marketing inefficiencies. With limited insights into customer behavior and fragmented communication strategies across locations, the client sought a solution that could modernize their marketing approach and boost retention.
Unify customer data, automate targeted marketing, and create consistent brand experiences that drive repeat visits and long-term loyalty.”
– Business Needs
Technical Contribution :
- Integrated Salesforce Marketing Cloud with the restaurant’s POS and online ordering systems to consolidate customer data.
- Built dynamic customer segments based on visit frequency, purchase behavior, and menu preferences.
- Implemented automated marketing journeys for personalized birthday promotions, win-back campaigns targeting inactive customers (30+ days), and weather-based promotions.
- Deployed personalized communications across email (favorite items), SMS alerts (daily deals, limited-time offers), and social media (user-generated content, local promotions).
- Enabled location-specific messaging based on local events and regional preferences.
Benefits Deliver:
- The implementation of Salesforce Marketing Cloud revolutionized the client’s marketing operations by delivering personalized, automated campaigns that significantly boosted engagement and revenue. Within just six months, the restaurant chain saw a 45% increase in repeat customer visits, with email open rates reaching 65% and SMS click-through rates hitting 28%.
- Targeted marketing efforts generated $2.8M in additional revenue, along with a 35% rise in average order value and 22% growth in delivery orders. The shift from traditional advertising to data-driven campaigns also led to $1,800 in monthly savings and a 5x return on marketing investment, while automation reduced marketing prep time by 70%.
