Published:
May 08, 2025
Category:
Sales Enablement
Client location:
United State
Client Overview :
P rominent university aimed to boost university enrollment with HubSpot while improving the quality of student applications. Despite having skilled teams in both admissions and marketing, a noticeable gap in coordination led to missed opportunities in outreach and engagement. The admissions team, acting as the university’s sales force, lacked access to timely marketing insights.
This disconnect resulted in fragmented messaging, inconsistent applicant experiences, and lower-than-expected conversion rates. The university recognized the need for a more integrated approach — one where marketing could better support recruitment, and admissions could help shape strategy through feedback.
“Inconsistent messaging across different touchpoints and missed opportunities in nurturing prospective students through the application process.”
– Business Needs
Technical Contribution:
Unified Content Strategy Development
Designed and executed a cohesive content strategy mapped to each stage of the student journey—from initial inquiry, nurturing, and campus tours to final enrollment decisions.Lead Scoring System in HubSpot CRM
Implemented a customized lead scoring model based on behavioral triggers (email opens, link clicks, form submissions) and demographic data (program interest, location, previous education).Integrated Communication Workflows
We connected HubSpot with Slack to trigger real-time alerts when leads hit key thresholds. Shared dashboards enabled collaboration across marketing, admissions, and leadership.Personalized Marketing Automation
We developed tailored email workflows with dynamic content and optimized send times, based on student interests such as programs or campus life. We also make sure the emails are sent at just the right moment, all to better engage with students.Data-Driven Campaign Optimization
Used HubSpot analytics to continuously refine messaging, send times, and segmentation logic. A/B testing of subject lines and CTAs (calls to action) led to measurable improvements in open and click-through rates.Cross-Departmental Training & Enablement
Conducted training sessions with marketing, admissions, and support staff on how to interpret lead scores, engage with automated alerts, and contribute to ongoing content personalization.
Benefits Delivered:
- The implementation led to a 12% increase in qualified student applications and an 8% rise in overall enrollment rates. Marketing spend per enrolled student dropped by 10%, driven by improved targeting and automation. The lead-to-application conversion rate saw a 7% boost due to personalized outreach. Cross-team efficiency improved through shared dashboards and real-time alerts. Overall, the student journey became more seamless, personalized, and conversion-focused.
