Published:
May 08, 2025
Category:
Web App
Client location:
United State
Client Overview :
T he client is a U.S.-based luxury e-commerce company specializing in high-end retail and consumer goods. Operating in a fiercely competitive digital landscape, their priority was to deliver a responsive and scalable web shopping experience that could meet the demands of modern consumers—across devices and peak traffic seasons.
In addition to their focus on premium retail, the client had an expanding customer base with growing expectations for fast, intuitive, and visually appealing web experiences. As online shopping became the primary mode of engagement, especially during major sales seasons, the company recognized the urgent need to upgrade their digital infrastructure to stay ahead of user demands and market trends.
“Build a strong online presence and brand recognition in the competitive fitness industry. Drive high-quality leads to enhance user engagement and product adoption.”
– business needs
Technical Contribution
- Frontend Development: Built the platform using React.js and Next.js for SEO-friendly server-side rendering and fast page loads.
- State & API Management: Used Redux Toolkit and RTK Query for efficient global state handling and API interactions.
- GraphQL Integration: Integrated Apollo Client for optimized data fetching, reducing over-fetching and improving load speeds.
- UI Consistency: Created reusable UI components with Material UI, ensuring mobile-first responsive design and visual consistency.
- Performance Optimization: Applied lazy loading and asset optimization techniques to minimize load times.
- Code Quality Standards: Enforced strict coding practices using ESLint, Prettier, and Husky for pre-commit code checks.
- Testing Frameworks: Leveraged Jest and React Testing Library to write unit and integration tests.
- CI/CD Pipeline: Deployed using GitHub Actions and Vercel, enabling automatic testing and zero-downtime deployments.
- Backend & Database: Used Firebase Firestore for scalable data storage and serverless functions with Node.js for backend logic.
Benefit Delivered
We achieved 40% faster page loads using GraphQL and lazy loading. The infrastructure scaled effortlessly during high-traffic sales campaigns. Enhanced UX design led to longer session durations. An automated CI/CD pipeline enabled faster and more reliable feature rollouts.
