Published:
June 2, 2025
Category:
Salesforce Commerce Cloud
Client location:
United States
Client Overview:
A boutique fashion retailer with $12M in annual revenue and three physical locations specialized in curated contemporary women’s clothing and accessories. Serving style-conscious customers aged 25–45 in urban markets, the brand earned loyalty through exclusive pieces and personalized in-store styling services. However, with no digital footprint, they struggled to compete with fast fashion giants and suffered a 60% drop in sales during pandemic-related closures.
Limited reach, inventory inefficiencies, and missed opportunities for personalization threatened both profitability and brand identity. The client needed a solution that extended their boutique experience into a scalable digital model—without losing the intimacy that defined their brand.
“Reimagine boutique retail with an omnichannel platform that unifies inventory, personalizes service, and unlocks growth beyond the store floor.”
– Business Needs
Technical Contribution :
Implemented Salesforce Commerce Cloud to deliver a seamless, personalized shopping experience across physical and digital touchpoints, through:
- Unified Inventory Management: Real-time syncing across all store locations, enabling BOPIS, ship-from-store, and “endless aisle” capabilities.
- Personalized Shopping Experience: Rich customer profiles with purchase history, personalized product recommendations, wishlist features, back-in-stock alerts, and virtual styling consultation bookings.
- Omnichannel Customer Journey: Seamless integration between online and in-store, mobile access for store associates, social commerce features, and early access to exclusive product drops for VIPs.
